Key Highlights

eMDP Certification from IMI Kolkata

Case Studies and Project based learning

Job Assistance with top firms through our Job portal

One on One with Industry Experts

Hands on practical workshops

Insights Into Digital Marketing & Analytics

Top Skills You Will Learn

SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics, Competitor Analysis, Market Analysis, Marketing Budget forecasting, Cost Analysis. 

Job Opportunities

Digital Marketing Manager, SEM Manager, SEO Manager, Social Media and Content Manager, Strategy Marketing , Marketing Lead. 

Who Is This Program For?

Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals, Digital Marketing Executives , Sales and Marketing, Business Develpment Professionals.

Minimum Eligibility

Bachelor’s degree from any reputed university with minimum 50% marks.
Fresher and Profiles Seeking for Domain change.
Special sponsorship for candidates from Defense.

Tools Covered

Executive Certification from IMI Kolkata

Complete all the courses successfully to obtain this prestigious recognition from IMI Kolkata

Programme Faculty

Dr. Amit Anand Tiwari

Dr. Amit Anand Tiwari

Assistant Professor-Marketing Mangement

Prof. Amit Anand Tiwari is in the area of Marketing Management. He has varied experience in the education and banking industry. His current academic interests comprise contemporary issues in creative industries and digital marketing. On the research front,

Syllabus

  • The new world of Marketing.
  • Aligning Digital Strategy with Business Objectives.
  • Consumers – segmentation, journey mapping and analysis.
  • ON Page Optimization
  • Off Page Optimization
  • A/B testing
  • Page Rank Algorithm
  • SEO tools for Analytics
  • Google Adword Setup and Management
  • Targeting methods
  • Retargeting on Adwords ( Case study on Amazon or any travel sites)
  • Key word planner and placements
  • Landing Page design using tools
  • Google Analytics
  • Analytics using Alexa (Optional)
  • Sponsored Ads on FB, linkedin,Twitter and Instagram
  • Reputation Management on Social Media
  • Thought leadership on Chennels
  • Organic Posts
  • Use of tools like Zapier, Leadsbridge for integration
  • Email Marketing strategies
  • Use of Tools like Mailchimp, Sendinblue for email integration
  • Integration with CRM’s ( automated work flows using email marketing)
  • Tool exposure for SMS/Whatsapp campaigns
  • Content writing tools
  • Designing Effective Content Strategies
  • Display targeting methods
  • Google Display ads
  • Display Ad Planner
  • Native Advertisement using Taboola, Outbrain or Columbia.
  • Bloging sites
  • Affiliate management
  • Google Adsense
  • Media Buying using Programmatic and Google Double Click
  • Optimization of marketing spends
  • Ad delivery effectiveness
  • Digital Marketing Dashboards

Case Study & Projects

Learn through real-life industry projects sponsored by top companies across industries

  • Engage in collaborative projects with student-mentor interaction
  • Benefit by learning in-person with expert mentors
  • Personalised subjective feedback on your submissions to facilitate improvement

Advantage to Learner

upTop Career

UpTop Career

Access to exclusive job opportunities through portal in collaboration with our hiring partners.

LEARN MORE >>
uptop learning

UpTop Learning

Combination of best in industry, academic, network, premium universities and career support makes learning the best experience.

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Our Students Work At

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Sunny Katiyal

Front-end Developer

“ I am amaze to see that working professionals do have such an amazing platform to learn and be industry relevant, eMDP certification programs do open new opportunites. ”

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Sahlu Sharma

Business HR

“ Business need insights of human capital and who can be best than an HR to do the job “HR Analytics eMDP helped me to understand better ways, tools to Simplify and project to hands on practice. I must say I am Business HR now ”

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Raj Arya

Entrepreneur & CEO

“ You would always be in look for something best can make you better. I am now well equipped, thanks to eMDP certification program.Team UpTop keep it UP ”

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Brinda

Head HR

“ I had amazing time during learning, amazing case studies and project to work on. ”

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Harsh Shai

Manager Finance

“ I am working professional and always wanted to uptop my skills however was afraid of quitting my job, All thanks to IIM certification program made it easy for me, I am glad and thankfull. ”

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Ajay vats

WordPress Developer

“ Amazing experience during campus visit, I am sure to enroll in upcoming programs, I am your happy customer, cheers. ”

Program Fee

No Cost EMI at ₹20,000/month (exclusive of all taxes)

How You Benefit From This Program

  • eMDP Certification From IMI Kolkata without quitting your job.
  • Cutting-edge curriculum designed by industry experts.
  • One On One with Industry mentors.
  • Job Portal Assistance and Mock Interview preparations.
  • Hiring opportunities with our hiring partners.
  • 2 Days of IMI Kolkata Campus Visit.
  • Personalized resume feedback.
  • Case studies and project hands-on experience.

I’m Interested in This Program

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