Key Highlights

eMDP Certification from IMI Kolkata

Case Studies and Project based learning

Job Assistance with top firms through our Job portal

One on One with Industry Experts

Hands on practical workshops

Insights Into Digital Marketing & Analytics

Top Skills You Will Learn

SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics, Competitor Analysis, Market Analysis, Marketing Budget forecasting, Cost Analysis. 

Job Opportunities

Digital Marketing Manager, SEM Manager, SEO Manager, Social Media and Content Manager, Strategy Marketing , Marketing Lead. 

Who Is This Program For?

Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals, Digital Marketing Executives , Sales and Marketing, Business Develpment Professionals.

Minimum Eligibility

Bachelor’s degree from any reputed university with minimum 50% marks.
Fresher and Profiles Seeking for Domain change.
Special sponsorship for candidates from Defense.

Tools Covered

Executive Certification from IMI Kolkata

Complete all the courses successfully to obtain this prestigious recognition from IMI Kolkata

Programme Faculty

Dr. Amit Anand Tiwari

Dr. Amit Anand Tiwari

Assistant Professor-Marketing Mangement

Prof. Amit Anand Tiwari is in the area of Marketing Management. He has varied experience in the education and banking industry. His current academic interests comprise contemporary issues in creative industries and digital marketing. On the research front,

Syllabus

  • The new world of Marketing.
  • Aligning Digital Strategy with Business Objectives.
  • Consumers – segmentation, journey mapping and analysis.
  • ON Page Optimization
  • Off Page Optimization
  • A/B testing
  • Page Rank Algorithm
  • SEO tools for Analytics
  • Google Adword Setup and Management
  • Targeting methods
  • Retargeting on Adwords ( Case study on Amazon or any travel sites)
  • Key word planner and placements
  • Landing Page design using tools
  • Google Analytics
  • Analytics using Alexa (Optional)
  • Sponsored Ads on FB, linkedin,Twitter and Instagram
  • Reputation Management on Social Media
  • Thought leadership on Chennels
  • Organic Posts
  • Use of tools like Zapier, Leadsbridge for integration
  • Email Marketing strategies
  • Use of Tools like Mailchimp, Sendinblue for email integration
  • Integration with CRM’s ( automated work flows using email marketing)
  • Tool exposure for SMS/Whatsapp campaigns
  • Content writing tools
  • Designing Effective Content Strategies
  • Display targeting methods
  • Google Display ads
  • Display Ad Planner
  • Native Advertisement using Taboola, Outbrain or Columbia.
  • Bloging sites
  • Affiliate management
  • Google Adsense
  • Media Buying using Programmatic and Google Double Click
  • Optimization of marketing spends
  • Ad delivery effectiveness
  • Digital Marketing Dashboards

Case Study & Projects

Learn through real-life industry projects sponsored by top companies across industries

  • Engage in collaborative projects with student-mentor interaction
  • Benefit by learning in-person with expert mentors
  • Personalised subjective feedback on your submissions to facilitate improvement

Advantage to Learner

upTop Career

UpTop Career

Access to exclusive job opportunities through portal in collaboration with our hiring partners.

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uptop learning

UpTop Learning

Combination of best in industry, academic, network, premium universities and career support makes learning the best experience.

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Our Students Work At

5

Shruti Srivastava

Federal Bank Limited

I will come back and do more programs, never going forget this experience. keep up good job UPTOP.

4

Deepak Yadav

Bajaj Fin

Thanks a ton to Prof. Vinay sir and UPTOP team.

3

Anuj Kumar Singh

Amazing experience at IIM Raipur campus.

2

Yogendra Singh Rajput

Society General global solution

Thanks to all of you …last two day was really awesome …it was great interaction with all of you.  @Ajay Thankyou for providing great platform.

rupali

Rupali Joshi

Vistra International Expansion Pvt Ltd

Thanks @Ajay for this wonderful experience, thanks   to all you guys for making 2 days more special, unforgettable visit

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Neeraj Avinash Nigudkar

Avanse financial services ltd

Thanks Ajay & all you bunch of next gen.. It was real wonderful to be part of such knowledgeable lot .. And taken lot of new learnings from you guys.. I stay in Mumbai .. & very much approachable..any thing in Mumbai you required happy to help..thank  again all you young lads for making this old chap part of your.

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CA Rahul Chaturvedi

Capgemini India

It was a great time along with all of the people in the camps from our batch…Also meeting each of you was really good..as if we know each other since long…m going to miss this..and thank @Ajay for all your efforts that you put in arranging this..and I m sure that you will take Uptop at a level where people will recognize it by it’s name..Keep it up..and thanks again!

Program Fee

No Cost EMI at ₹20,000/month (exclusive of all taxes)

How You Benefit From This Program

  • eMDP Certification From IMI Kolkata without quitting your job.
  • Cutting-edge curriculum designed by industry experts.
  • One On One with Industry mentors.
  • Job Portal Assistance and Mock Interview preparations.
  • Hiring opportunities with our hiring partners.
  • 2 Days of IMI Kolkata Campus Visit.
  • Personalized resume feedback.
  • Case studies and project hands-on experience.

I’m Interested in This Program

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