4 Months


31st Jul, 2020

Start Date


Session days

Key Highlights

MDI PG Certification in Product & Brand Management.

MDI PGC in Product & Brand Management course has practical approach towards managing Brand and Product life cycle.

Become an expert on PLM ``Product Lifecycle Management``.

Understand emerging new technologies to handle product and brand management. Deep understanding on PLM.

100% Placement assistance.

100% Placement assistance shall be given on completion of certification program. Expected job roles post completion of the program as product manager, Brand manager, Luxury Brand Management.

One On One with Industry experts

The program interduce many industry experts and deliver an opportunity to learn from experience of handling product and brand management, luxury brand management.

Weekend sessions to attend.

Product & Brand Management program is scheduled only on Sundays to make sure working professionals stay center on his / her duties while going through the MDI program.

Alumni Status of MDI

Management Development Institute (MDI) was set up as an autonomous body in 1973 in collaboration with KFW, West Germany, and with the active support of the Industrial Finance Corporation of India (IFCI). one of the top Business Schools of India.

Top Skills You Will Learn

The course would enable participants to evolve an understanding of the contemporary challenges in Product Management, Brand Management, how to become a successful brand and product manager.

Job Opportunities

Prioritizing features, gathering new ideas from customers, and driving innovation through cross-functional are Product manager. The PM is increasingly coveted positions, with high salaries and ample opportunities for growth. In fact, product management ranks fifth on Glassdoor’s 2019 list of best jobs.

Who Is This Program For?

Professionals into IT / Non IT Product management or brand management roles. Professionals desire to build career into product or brand management.

Minimum Eligibility

  • Bachelor’s degree or diploma.
  • Special discount for candidates served or serving in Army, NAVY & Air Force personal.

Product & Brand Management Program

Product and Brand Management is the future, Jobs opportunities in IT and Non-IT, E-Commerce, Logistics Sector, Pharma Sector, Services, Hospitality, BFSI, FMCG, ITES.
• Get certified by MDI M as Product & Brand Management expert.
• Associate with a large network of proficient MDI-M Alumni.
• Certified on Product management methodologies.
• Be an expert on New Product and Product life cycle.
• Become professional to handle Luxury Brand Management.

Dr. Biranchi Narayan Swar – PhD

Professor, Marketing

Dr. Biranchi is Ph.D. (Marketing of Services). Dr. Swar has been awarded the National Scholarship from Ministry of HRD, Government of India. He has more than 16 years of rich teaching, research and industry experience in reputed organizations. Before joining MDI-M, he was serving as an Associate Professor at Symbiosis International (Deemed University). His areas of expertise in teaching are Marketing of Services, Sales and Distribution Management, Customer Relationship Management, Product and Brand Management and Marketing Analytics etc. He has academically associated with the association like AIMS (Association of Indian Management Scholars).

Dr. Subhajit Bhattacharya – PhD

Chairperson-Corporate Communications & Professor, Marketing Management

Dr. Subhajit Bhattacharya is PhD, Business Administration from the University of Burdwan. He has more than 10 years’ experience in academics and teaches different courses in marketing area. His areas of experience and expertise include teaching Brand Management, Consumer Behaviour, Services Marketing and Marketing Research. Prior to joining MDIM, Dr. Subhajit has served as Assistant Professor in Marketing area for more than nine years at the Xavier Institute of Social Services Ranchi.


syllabus of Product & Brand Management Program

Program Fee – INR 60,000

Pay in 3 zero cost EMI’s.
Education Loan available. Pay in 12, 18 , 24 Months.

About MDI-M

The MDI Society had established its second campus at Murshidabad in West Bengal in 2014. After the laying of the foundation stone in October 2010, the building and infrastructure were launched by the then President of India, Shri Pranab Mukherjee in August 2014, with the simultaneous commencement of its flagship academic program, the Post Graduate Program in Management (PGPM), which is recognized by the All India Council for Technical Education (AICTE), New Delhi.

Since inception, MDI Murshidabad has been committed to achieving academic excellence and turning out quality managers and global leaders. Spread over 10 acres, the campus takes pride not only in terms of its state-of-the-art infrastructure and expert faculty, but also in terms of covering several milestones in cognate domains, including organizing MDPs, industrial visits, business symposia, corporate events, etc. in which our students and faculty.

MDIM vision is to be internationally excellent business school known for our academic ambition and influence in building a responsible future for both business and society globally