PG Certificate in Digital Transformation & Business Analytics
The PG program embraces strategically ever-changing an individual approach toward Business, customers and competition. Classifying precious data to get-up-and-go your decision-making and executing groundbreaking and effective strategies. Maximum strength of participants come from an array of business sectors, ranging from banking and finance to IT services and products to consulting and so on…
We believe in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them.
Customer Experience (CX) is the impression your business leaves with customers at every point of contact and across every stage of their relationship with you. A positive experience builds brand loyalty and affinity and contributes to your bottom line by creating brand advocates who increase in value over time (LTV) and evangelize your products and services to others.
The powerful convergence of marketing and technology in today’s marketplace means brands are no longer built through advertising, but through experiences. It is an imperative to connect deep human and business insights with the possibilities of using technology to define and deliver new realities. The delivery of experiences that can make lives easier, healthier, safer, more productive and rewarding. Businesses need to continually optimize their customers’ experiences across all touchpoints to ensure expectations are not only met but, ideally, exceeded.
Managing the customer experience has emerged as a key strategy to gain competitive advantage in today’s hyper-competitive marketplace, especially in the B2C sector. This CXD and DT training program is designed to build organizational capacity to nurture long-term customer relationships and orient organization to make outside-inside decisions. It will furnish participants with the knowledge, insights and skills required to formulate, implement, and manage a framework of ongoing customer experience excellence quickly and effectively.
The Course on Corporate Finance, Risk & Analytics has been specially designed for working professionals in the corporate finance domain who wish to gain an understating of advance concepts and techniques required to solve complex financial challenges of an organization. The course is structured to expose the participants to factors affecting financial performance, modes of capital management, risk minimization strategies and guiding principles on investment decisions.
Professionals with more than 3 years of experience and responsibler....Show More for customer acquisition, loyalty building, CRM, product management, brand management, and market research area will benefit from the course immensely. This program is suited for individual contributors, department heads, and business leaders who are responsible for driving business growth. Show Less
Develop skills to design and implement a robust customer....Show More experience strategy for maximizing customer experience at every stage of their interaction with the brand. Incorporate Design Thinking mindset and learn the tools to build and implement a customer-centric solutions for customer acquisition and retention challenges. Show Less
The powerful convergence of marketing and technology in today’s....Show More marketplace means brands are no longer built through advertising, but through experiences. It is an imperative to connect deep human and business insights with the possibilities of using technology to define and deliver new realities. The delivery of experiences that can make lives easier, healthier, safer, more productive and rewarding. Businesses need to continually optimize their customers’ experiences across all touchpoints to ensure expectations are not only met but, ideally, exceeded. Show Less
MODULE 1: Why CX is emerging as a business differentiator
MODULE 2: Governance and Culture
MODULE 3: CX Strategy & Process
MODULE 4: CX Design & Delivery
MODULE 5: From POV to problem framing and definition+ Introduction to Ideation
MODULE 6: Prototyping and Concept testing
MODULE 7: Consolidating data to unearth insights
MODULE 8: Understanding Customers
MODULE 9: Measuring CX
MODULE 10: Customer Experience Playbook- Feedback and Coaching
MODULE 11: Customer Insights
MODULE 12: Tools to uncover consumer insights
MODULE 13: Learning From Practitioners
MODULE 14: Ideation - Divergent & ConvergentOnline Applications
Professor of Marketing, SPJIMR
Marketing professor, Branding enthusiast, Consultant and Researcher of Consumer-Brand relationships, Dr. Ashita has over 21 years of experience in corporate and academics. She has more than 6 years of industry experience and approx. 15 years of teaching, consulting & research experience.Dr. Ashita has worked on consulting and research assignments on consumer insight and relationships and brand building with organizations across various sectors including FMCG, services, and telecom etc. (All out, HPCL, Samsung, Legrand, MeeMee kids brand, R Mall, Cargill etc.).
Professor of Business and Marketing
Hubert is a globally experienced consumer goods and financial services executive with over 30 years of people and business building successes. He brings proven expertise and discipline in strategy, revenue management, brand, sales, marketing, and customer experience. At Citibank, he pioneered the Customer Experience Design value proposition across franchises in Europe and in Spain turned around a 30-year loss making business to profitability in 3 years using CX disciplines.
President & CEO - NueBridge
Vafa Akhavan is an executive leader with global experience across seven industries and 16 countries in the Americas, Europe and Asia. His career is made up of corporate leadership roles and management consulting at marquee brands within their respective industries from startup to SME and conglomerates. He is currently President & Senior Adviser at NueBridge, a unique consultancy of operating executives serving corporate clients focused primarily on CE and CEM.
Professor & Group Head- Quantitative Method
Dr. Suranjan Das’s areas of Competence & Interest are Quantitative Modeling, Business Statistics, Operations Research, Research Methodology, Multivariate Data Analysis, Marketing Analytics, Pricing, Learning from Innovations, Design thinking (new course to start).
INR 33,333 (+ GST)
Enrollment Fee - INR 33,333 (+ GST )
Instalment 1 Fee – INR 33,333 (+ GST)
Instalment 2 Fee – INR 33,333 (+ GST)